Yoshishige discussed his personal history being involved in community management, starting with managing a heavy metal community in 2005.
He explained 7 aspects of his approach to continuous community management: mission/vision/values, planning, marketing, feedback and iteration, globalization, access and retention, originality and differentiation.
Yoshishige highlighted the importance of collaborating with overseas AWS user groups and getting Japanese members to present globally. He presented at an AWS event in Bangkok.
He emphasized the importance of social capital, building networks and trust, and giving opportunities to new "heroes." Yoshishige gave examples like high school students presenting at his events.
Yoshishige recommended 3 books that have informed his community management approach and philosophy: "Start Small, Stay Small", "The Art of Gathering", and "Company of One." He finished by thanking the AWS community.
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Dateæ¥ä»
2023/03/10
Tags -
Transcript
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(00:01) [music] [applause] [applause] I've already packed everything I want to say in here, and I'm going to try to get to it pretty quickly because the slides are going to be published later. I'm going to start with an explanation of what the U word is, and then I'll talk about my personal history of community participation and management, and then I'll talk about what I do in terms of continuous community management, and then I'll talk about Hatena, because it would spoil it for me if I told you.
(01:05) I remember that, and I'd like to talk about some book recommendations. I'm a [music] security consultant, and I'm an AWS Community Hero, which is a title I've been given by Global, and Machida is on this account.
(The first thing to do is to make sure that you have a good understanding of what you're doing and how you're going to do it. I'm currently involved in the management of the Security Jaws as the main one, and also the Bird Temple Tokyo, and what I'm going to talk about today is not the level, and the last time I spoke at Talk 2019, I was also a deb. I'm still not sure what a "debrel" is, so I'm defining it as a position in community management, and I think debrels are, in my opinion, good at what they do.
(03:15) Community management is a big part of what AWS user groups are all about. The AWS user group is made up of people from all over the world, whether they're in the US, China or anywhere else. The AWS Heroes is a vibrant global community of experts who are passionate about the liberal arts and have a huge impact on social media blogging, open source companies, accounting workshops, users globally, and we've got another AWS user here too. (04:21) That's good... (04:22) That's good.
(04:22) The people who have made a contribution to the community are given the Hero Award, and I'd like to talk a little bit about my personal history of community participation and how I did it. I'm not a sumo wrestler, but I love heavy metal and I'm a member of a social networking group that I was involved in back in 2005. I'm not a sumo wrestler, but I love heavy metal, and I started a circle of heavy metal lovers on the internet, and I think that was probably my first community management project. I've participated in events, I've managed events, I've had titles, I've been a part of events...
(05:27) I'm not sure if it's a good thing that I'm not a hero of AWS, or if I'm a hero of AWS, or if I'm a hero of AWS, or if I'm a hero of AWS, or if I'm a hero of AWS, or if I'm a hero of AWS, but I think that my participation in events is actually related to my destiny, and Jaws Case 2013 was the first event here. The following year, we held the 2014 Tohoku event in Sendai, and I rented a car with a colleague and partner I was working with at the time, and the seven of us arrived in Sendai at around 6 in the morning, riding on the motorway late at night. I'm not talking about my hometown, but it's the first time I've been involved in community management. I'm not talking about my hometown, but I'm talking about the first time I was involved in community management, and that was in 2015.
(I was a member of the Japan PR team for the Japan chapter of the global community that focuses on how to improve web application security, and I joined the PR team. I wanted to learn how to approach the various security card developers and let them know about the content, which is available in English, and translate it into other languages. The first time I participated in the management of the project was in 2016, when we started with 10 people. The first thing to do is to make sure that you have a good understanding of what you're doing and how you're doing it.
(The first thing to do is to make sure that you have a good understanding of what you're doing and how you're doing it, and then you can make the right decisions. I was interested in the people who were using the technology and how they were trying to develop their business in new areas, such as start-ups, so I set up a community where we could talk about how to use the technology with their business. I've been thinking a lot about the benefits of having people speak at these events and how to get them to write books, but I've also been thinking about having ASCII write articles about the event and how it's a media event, so I thought it would be a good idea to have that happen. I was thinking a lot about the merits of having people read the book, but I also thought that having ASCII write an article about it would be a good way for people to get involved.
(08:37) And then we had a reception where people from different industries could try to kill each other, and that was where new businesses were born, so it was a very interesting workshop. I was the chairperson of the organising committee for the Sukoshi Days 2019, which was held on 23 February 2019. I wanted to bring in a lot of ideas when I was managing the event, so I worked with the members of the organizing committee to achieve this. I think that's how we came up with the title 'Manhan Zenseki on the Web'.
(09:41) The title of this article was written by a person who joined the azuki beans and the URL is below, but if you search for this title, you can find the article. I'm not sure if it's a good part of the guarding of the community's destiny, but it's a good part of the guarding of the community's destiny. I am very honored to have this folder or this title seen by the monks, and I think it is a great honor for me to be able to do community management from now on.
(The first thing to do is to make sure that you are not just a priest, you are a monk, and you are a good one. I also held the Sonic 2020 online event, which was a little bit of an attempt to translate the event into English, but it didn't work. I was trying to do a little bit of translation, but I was not very good at it, so I asked my former employers to pick up one representative from each branch and there were 53 different people who spoke at the event.
(11:51) It started at 17:00 on Saturday and ended at 17:00 the next day on Sunday, and I was up for 36 hours. I've been awarded the title of Community Hero for my contribution to the day-to-day running of this community, and that's in March 2021, so I'm really looking forward to being a hero. And then you get a free coupon for the year, or a free $2,000 coupon to use, and a lot of other things, and you're like, "I'm a hero.
(12:59) And then we're going to have a lot of global people connecting and communicating with each other, and I thought it would be great to do something interesting with them, and that's the 2021 event. I wanted to have Japanese people to participate in the event, and to do that I wanted to be able to communicate well with them, but they all speak English, so I handed out Pocket Poketalks to all the speakers and had them use Pocket Poketalks to transcribe their speeches, which were then broadcast on the system as messages in the form of a conduit. The speakers were divided into two groups, one Japanese and one foreign, so the Japanese would arrive at midnight.
(14:10) It wasn't a smooth transition, but after that, I was aiming for the kind of community I mentioned earlier, the kind of tech I've been talking about. The first time I went to the show was at the Corona, and I was really looking forward to it, but I wanted to continue with the show. I think that's why we've been trying to reboot the community, but it's a lot of work to reboot it, and it's even more work to keep it going from there.
(15:14) But my mentality had already died at that time, so we decided to close it. I'm not saying it's changed, but in September last year, I spoke at the AWS community aaad2022 event in Bangkok, and it was my first time to participate in a community event overseas, and my first time to send CFP overseas. I've been to the toilet five minutes before I took the stage, and I've been to Thailand five minutes before I took the stage as well.
(I was so nervous and nervous that I went in five minutes before I took the stage, but I'm glad I did it. I'm not sure if I'm going to be able to do it, but I'm going to be able to do it, and I'm going to be able to do it. I've become a hero and the reason why I'm doing this is because of the support of the various members and the people who got involved.
(17:29) And then there's the security management members that I work with, and all the people that have been involved with me in various ways, and I think that's why I became an AWS member. I'd like to go on to the ongoing community management, and I'd like to explain how I've been doing it. When I first joined the community, it was to gather security information and make connections, and that was my first thought. I thought about what I wanted to do in the community I belonged to, and what I wanted to do in that community.
(18:35) I began to think about what I wanted to do in this community. The following seven things are the seven things that I want to do. (19:42) I've been thinking about the seven things I'm going to do in the community, and I've come up with my own words to express them in a formal way.
(19:41) The mission vision is what we want to achieve in the community, the meaning of our existence, the mission of the community, and the values that we should cherish in order to realise our future vision. I think it's important to contribute to AWS, and if that's the significance, then raising awareness is part of it. The most important thing for this is that we have this part of the site, which I'll explain later in the statement. The most important thing is to have the right information and to be able to use it to make the best use of it.
(20:46) The other day, I collaborated with the Cabinet Secretariat Information Security Center and gave an interview to the IPA, and on the 28th of February, it was my first time as a security expert, but I conducted a questionnaire for companies to find out what they think about security in security. The report is about how restaurants are using AWS in terms of security, and the management members worked hard to compile it in nearly 10 months. The values that I mentioned earlier are listed in the "About" page of the Jodo Friend website, where you can find a statement about the values that we want to uphold. I think it's important to keep these values in mind.
(I'd like to talk a little bit about the importance of belonging to a community, and I'd like to talk about Defrel and 4G as well, but I'd like to think about whether or not we should continue to work with new people and have them continue to belong to the community. I think it's important to think about whether you want new people to join or not, and whether you want them to continue to be part of the community. The last part of the article is about the adjustment of the ongoing value of the project, which is the part about the follow-up.
(22:54) The follow-up to those who have reached out to us through the access mentioned earlier and the follow-up to ensure that they continue to stay with us, I think it would be good if they could feel that as a practical benefit. I think it's a good thing if people feel that the study group community is really meaningful, even if you do a good job with security, and if you don't think that the study group community is really meaningful, then it's one of the ones that didn't make people think that it's meaningful. I'm not going to be told to do this by my friends who are listed on the website, so I think it's very important to be self-motivated and to continue to hold these events on an ongoing basis. 3 months
(23:58) . I think that if you look at it in terms of ongoing branding or community marketing, you know we have Good Morning AWS every Wednesday morning at 9am, and I think it's a community marketing thing, and we have employees who contact people about updates during the week. I'm sure there are people from other cloud vendors who might be there today, and I'd love to hear from them.
(25:03) And I've been doing a lot of work as the chairperson of the organizing committee, and I've been doing a lot of work here on how to get people involved, how to plan, how to get people involved, and how to create incentives for the people who get involved so that they think it's a good idea. I want to do things that make the people who are involved in the event feel incentivised, and I want to do the same with collaborations with other communities, and with speakers. I'd like to see more people who are interested in the project.
(27:12) I'm not sure that Ryuichi has ever done anything like that as a transfer friend because I'm honestly doing things in a way that is quite original.
(27:12) So in that sense, I'm trying to pursue originality in a very strong way, and there's a word "differentiation", but differentiation is actually something that gets buried when people follow you. The words "inner branding" and "outer branding" are used to describe how you brand yourself, your AWS, your planning, your inner planning, and your branding to other organizations and other people while belonging to the listed UGG, which is called "external black branding". I'm not sure if it's a good idea to have a blog, but I think it's a good idea to have a blog.
(I think that the Future World of Feedback is a place where we have to think about how we can judge the results of what we've done. I'm sure that all the people who participated in this Devaluation will give feedback on the Deflation questionnaire, but I'm not sure today, but about 30 questionnaires will be collected, and everyone will return the questionnaires. The next time you're in a position to do that, you're going to have to do it yourself. I think it's also important to have a good understanding of how to use the language of art photography to express yourself.
(The actuality that the actuality that the actuality that the actuality that the actuality that the actuality that the actuality that the actuality that the actuality that the actuality that the actuality that the actuality that the actuality that the actuality that the actuality that the actuality that the actuality that the actuality that the actuality that the actuality that the actuality that the actuality that the actuality that the actuality that you're doing is a part of the actuality that you're doing is a part of the actuality that you're doing is a part of the actuality that you're doing. I think it's important to have people look back and see if the numbers jumped anywhere as a result. I think it's important to have people reflect on what they did at the conference, so that the people above them can think about the points they reflected on, which will lead to the next action.
(30:24) I was laughing when I showed this to the audience at the event in Bangkok. I'm going to talk a little bit about Amazon's Olympics here, but at the event in Bangkok just now, there were awards given based on these words from Amazon's AWS Olympics, and two people from Japan, Mr. Yamaguchi from Chiba and Mr. Matsui from Hamamatsu, were awarded for Delivery and Initiator Honda Highest Thunder, respectively. I don't receive an award, but...
(31:28) If Yoshida-san were to win a title, this is what he would say. It is worth taking calculated risks because many decisions and actions can be redone, so there is no need to spend time over-researching and over-considering. Leaders get results by providing general direction and direction, and leaders seek out possibilities that emerge with new and unconventional perspectives for the benefit of their customers. The seventh one is actually written by an American political scientist on the Ministry of Health, Labour and Welfare page.
(32:30) Social capital is a characteristic of social organisations such as trust networks and norms, which can increase the efficiency of society by stimulating people's cooperative behaviour, and it can be expressed in pictures as physical capital and human capital. The power of invisible values and connections is something that we, as community members, value very much. I think there is a great correlation between social capital and the sense of belonging to a community, and I think that people with a high sense of nobility have built up a lot of social capital. I think that the word "bonded" is used to refer to security.
(33:34) I've been doing some research on the members of the management, and they've all been, how do you say it, very sparse, but I'm not the only one who's doing it. I've also been a speaker in other communities, and even if you're not a member of a community, you can be a speaker or a listener, and I think that's how I'd describe it. The result of the continuous accumulation of social capital is that, as a domestic IT community, we are told that we are not only a domestic IT community, but when we go abroad, we are told that we are a community that George has been working towards.
(34:40) The AWS user group community in India is very active, and the people who belong to it are more than the Japanese population in India, so it's a bit of a problem if you try too hard. I think it's important to be aware of community conflicts, racism and harassment, so you have to be careful in this area. I'm not saying that I'm going to run the Jozuji Temple, or even my jazz friend's GC Park, or whatever it is [music], but that I'm going to be a part of it, and I'm going to be a part of it.
(35:45) I'm conscious of opening up my activities to enrich my friends, and I'm conscious of the space [music] to broaden the scope of my activities. The opening material is actually the black one on the right, but these are two of the things that we've covered in the opening. We are also part of the worldwide user group scene, and it's a pleasure to be able to participate in the flat exchange and to contribute to the growth of the international user group.
(36:49) In 2018, under the title of No Borders, AWS users from various countries came to Japan to speak at the Jaws event, but I wanted to take advantage of that opportunity. I wanted to take advantage of the opportunity to interact with people from overseas, and I did that, and I thought that Japanese people are very shy, so even though you don't see Japanese speakers at overseas events, maybe we could take these shy Japanese and turn them into speakers at global events. I'm not sure I'm going to go down too low by taking charge of speaking at a global event, but I've actually been able to do that where Japanese people have made slides in English and stolen them.
(37:54) I'm going to write that number down, and as a result, I was able to speak in Bangkok, and I've been told that my session was actually the highest rated presentation I've ever given at that event. We believe that through our community work we share not only our individual knowledge and experience, but also the opportunity for everyone to be a hero by contributing to the tax increase. I'd like to share the opportunity for people to become heroes when they contribute to the fund hospitalization expenses, and of course how we can bring in new people. (38:59) Delivered at the school festival
(38:59) I created a distribution platform and a metaverse space for the school festival, and when I heard about it, I was inspired by the fact that high school students could do it, and I was inspired by the fact that adults should work hard. The next time a second year high school student from the other day took to the stage, he was a third year junior high school student at Seihin Gakuen in the Kansai region, and he was a fashion new hero. I'm sure you'll be able to find a way to get the word out about your new fashion heroes, but I'm sure you'll be able to find a way to get the word out about your new fashion heroes, and I'm sure you'll be able to find a way to get the word out about your new fashion heroes. (40:02) I'd like to know where you're coming from.
(I'd like them to shine as heroes for the people of other chapters. I've been doing nothing more than holding study groups and cache collaborations and that's about all I've been doing. I've done workshops, risk collaboration, interviewing for reports, and creating our own research reports for the domestic market, but I thought it would be interesting to be able to go global as a security expert. I think it would be interesting to be able to go global as a good security expert.
(41:05) I'm planning to expand it overseas, first to Korea, and then to Australia, where I'm going to ask some of the user group community members to participate, and then I'm going to take a survey on that side and put it together based on the results. In a way, what I'm talking about now is the dreams and words of the other members, which is exactly what I'm talking about. I'm not sure if you've ever heard of this kind of thing before, but I think it's important to cherish the moments you have with people.
(I'm sure there are a lot of people who have come to the stage today and heard me speak and said, "It's nice to meet you here today, but I think this is a turning point in your new life. I'm sure you'll be able to find a way to make it last, but I'd like you to cherish every single meeting with people here in Japan, and maybe we'll meet again at the next event. I'm not Defrel, but I don't think I'll ever be asked to keynote again, so it's easy to say no.
(I'm not sure if it's a good idea to have a new company or not, but I'm sure it's a good idea to have a new company and I'm sure it's a good idea to have a new company. I would like to introduce these three recommended books, which I have brought with me today, and which I will use as references when I create this material.
(I've got three books on community management that are important to me, and the first one I'd like to share with you is about community management and how it's not going well. I'm doing a technical engineering course, but I don't know how to listen well... and this book was really useful for me to make this document.
(45:27) I've been thinking about it a lot, and I've been thinking about it a lot, and I've been thinking about it a lot, and I've been thinking about it a lot, and I've been thinking about it a lot, and I've been thinking about it a lot, and I've been thinking about it a lot, and I've been thinking about it a lot, and I've been thinking about it a lot. The most important thing to remember is that the best way to get the most out of your company is to be a part of the community. I think that's why my presentation was very brief.
(46:33) I think I've spoken for quite a long time, but thank you very much [applause] [music].
