Offline → Online → Hybrid community management answer matching
オフライン → オンライン → ハイブリッド コミュニティ運営の答え合わせ
Summary:
要点:
The speaker discusses the transition of tech communities from offline to online due to COVID-19, and the challenges of hybrid events. Many participants now join online rather than in-person.
Offline events allow for more organic community building through face-to-face interactions. Online events make it easier for people to participate passively without engaging.
Hybrid events are tricky to balance engagement across online and offline audiences. Often the energy is greater offline, while online participants are more passive.
For online communities to thrive, organizers must be more intentional about fostering engagement and connections between members. Relying on online only makes communities prone to becoming passive.
Organizers should design hybrid events to provide incentives that make the offline experience special, while still allowing online participants to meaningfully engage. This encourages moving participants from online to offline over time.
(00:01) [music] [applause] Yes, thank you all for your hard work, we're now approaching the second half of Day 2, and I'm sure some of you are tired, but I'm probably more tired than you are [music] Actually, since the day before yesterday, we've been holding a conference mini-session on quality assurance, not a mini-session. I'm not sure if it's a good idea to have a 90-minute session with two CEOs from the other side, but I'm a regular employee, and I'm at an overwhelming disadvantage, and I've been talking for 90 minutes, and I've been talking for 90 minutes.
(01:05) I've been talking a lot, and I came to Yokohama in a hurry, and those who came from the first day, I stood up here and gave the opening speech, but at that point it was much wider than twice as wide, and finally. I'd like to introduce myself, but I've changed my real name to Waybre, and I'm currently working as a quality advocate for a company called Waybre, which is the main blues company. I'm a quality advocate and I'm a main blues player.
(02:08) I'm setting this as my wallpaper, because it's my personal wallpaper, so I'll mention it to the TV station. I'm not sure if I'll be able to do it, but I'm sure I'll be able to do it. I've been trying to manage the technical community since before Cobit 19, and I've been trying to manage the technical community.
(The first thing to do is to make sure that you have a good idea of what you're doing and how you're going to do it. I'd like to ask you a few questions, and I'd like to know if you're okay, if you don't remember, if you're a little scared. I'd like to ask you a few questions... if you're okay... if you don't remember... if you're a bit scared...
(I'd like to ask some questions about the main types of hybrid events that are held. I'd like to ask those who have participated in the hybrid how their online participation is compared to their offline participation.
(05:42) The people who are looking for the virus on the ground are no longer transmitting this information, so it's not possible to communicate with them, but the people who are participating can enjoy it, and it's difficult to strike a balance. I'm sorry it's taken me so long, but thank you for your help earlier.
(06:58) Slack's in danger. I'm not sure if it's a bit hard to see, but it only takes 148 people to fill 150 spaces, and the capacity to fill 50 spaces locally is 8 people, so that's 214 people online and 3 people online. The first time I went to the show, I was really impressed with the way the show was put together, and the way it was put together.
(08:03) I've been thinking more and more that people aren't coming back to the site, and that they're not coming back offline. I don't think it's right to force all these people to come to the venue, for example, but on the left side here, I think it's great that these people can participate in the community online, but what I'm concerned about is that here on the far right, there's a lot of trouble with specific NGs, and I'm not sure if it's a problem for them. I think it's good to join the community online because I don't want to have to go to a venue to talk to people I want to meet, and I don't want to have to go to a venue to talk to people I don't want to meet.
(09:08) I've been doing this for three or four years, so it's hard for people who don't know the offline budget to come. The offline organisers had a physical venue, a projector, a PC, and participants who could do things like that, but when it came to the online version, the online version was adjusted. There are some communities that are not really active, because they don't have the motivation, and now that the tools have been mastered, it's much easier to do things online, and as I mentioned earlier, it seems to be going well, so I think we're starting to see the emergence of communities that are more suited to online. You pay for it, you spend your time... (10:13)
(10:13) I'm sure you've all paid your money and spent your own time to come to the event, and I'm sure there are people who are very motivated, but there are also a lot of people who haven't come back yet. The most important thing to remember is that you can't just go to a hybrid event and expect to get a lot of people to come. I'd like to ask you what motivates you to organize offline and hybrid events, and I'd be very grateful if you could summarize in a compact way what you're doing. (11:18) Same here.
(11:18) I'm thinking that we have similar feelings about this, and since we're all offline, I'd like to make this an interaction session. I'd like to have a session on interaction. I'd like to do half of it, and I was a speaker last night, but this was a long time ago, but offline real-time communication is the best barrier, so we do hybrids, and we want to do both online and offline.
(12:21) The protocols don't need to be adjusted offline, so it makes the communication more realistic. I'm the kind of person who exchanges business cards with people and then later on I'll look for them and apply to be friends with them. I'm the kind of person who often exchanges business cards with people and then later on I'll look for the administration of the devil and apply for friends.
(13:23) First of all you don't know who they are, especially on Twitter, but if you don't identify them you don't know who they are. I'm sure you'll be able to find a way to get to know each other better. I'm sure many of you have experienced that, and I'd like to motivate you all to raise your hands and say, "Raise your hands, we've become a community of friends.
(I think it's good to have a running community offline, but that kind of life is a community that you can't see. I think it would be nice if I could run a community from offline, but that kind of life is a community where you only talk to the speakers you can see, and if you do that, you often talk at social gatherings, and if you communicate a lot, you can talk to the audience and the community, as Kojima-san mentioned yesterday. I'm sure you can talk about the audience and the community, but when you go online, people buy your products, but you have to shift to an audience. But then you have fans, you know, but you don't have a fan base in Jerusalem.
(15:31) So we have to use both offline and online, and as you said before, we have to go back to the online side, but we have to look for Nell Hero and create a community, a circulation, a circulation of attacks, or else we will die a slow death. And the other thing that's going to happen online is that I'm going to be doing a webinar and I'm going to be talking about the community, and I'm going to be explaining the functionality of the email company, and I don't even need to do a quiz, because the community, the online community, it's not really different anymore. I'm not sure if it's a good thing, but there are good and bad things about it, like what I was saying earlier about the number of people who can listen offline, for example. (16:35) I have the impression that it's a lot easier to do it online.
(The first thing to do is to make sure that you have a good understanding of what you're doing and how you're going to do it. I'm not sure if it's a problem that I'm not doing it right now, but it's a different problem. I've been with the company for three months now, and I've been using it for Microsoft Connect 2018 Japan.
(17:37) If I do anything wrong here I might get fired during my probationary period, so please be gentle with me. And if you go to one of the bases, you can get a novelty, and you can talk to the people there, but you can also come online, and we'll run a hybrid event. So we're going to deliver online-only content, but we're also going to have offline-only perks, so people can participate from anywhere, but in the end they're going to get more out of it by participating offline. I guess.
(18:40) I hope that everyone who has maintained the design of the incentive will also have to work hard. I'm doing this kind of thing with my technology nowadays, because the back of the computer isn't shown, so people don't put stickers on anymore, and it's a lot of trouble to take them off in the first place. The only thing that's changed is that there's no one to show them the new stickers, so they don't go around with the new stickers, just like a community. So, you know, it's a community that started online, and then went online, and then went back offline.
(19:46) So, in order to get people back offline properly, you have to start with the online community and then go back to the online community and then go back to the offline community and then go back to the offline community. If you don't intentionally design it so that people can participate online, but there are advantages to going offline, then people won't come as much as they have in the past. So, in the design stage, it's a bit more profitable to go offline, but it's also more enjoyable to go online.
(20:50) I'm sure there are some people online who don't like the specific elements, but since we're volunteers, we don't want to devalue them to that level. I think it's a really passionate person.
(21:59) I'll do it even if I invite other people, because I'm really passionate about it. I'm sure you'll be able to find a way to get in touch with us.
(I'm not sure if it's a good idea to have a lot of people in the same room, but it's a good idea to have a lot of people in the same room. The most important thing to remember is that the best way to get the most out of your music is to make sure that it's not too much of a stretch.
(I would like to end this session by saying thank you very much for your time.
