Behind the scenes of technology public relations and DevRel that support engineers who engineer business
事業をエンジニアリングする技術者たちを支援する技術広報＆DevRelの裏側
Summary:
要点:
The presentation was by Fumiya Sakurai from CARTA Holdings, a technology company formed by a merger of Cyber Communications and Parent Holdings.
After the merger, their engineer hiring and culture faced challenges due to decreased brand recognition and integrating different engineering cultures.
They used Technology Methodology and Level Up approaches to resolve these challenges. This involved both external outreach and internal team building.
Externally they did content creation, events, social media. Internally they held knowledge sharing events, facilitated cross-team interactions.
These methods increased brand awareness, helped hire engineers, enabled knowledge sharing, and brought their merged engineering cultures together.
(00:01) [music] [applause] Thank you very much for your kind introduction.
(01:10) Today I'd like to introduce myself and the company, the challenges we're facing, and the effects of our efforts. After that, I worked for the Information-technology Promotion Agency, commonly known as the IPA, as a researcher in the field of architecture, and after about two and a half years of working on this, I landed at my current company, Karta Law Corporation, as a technology researcher. I've been working on it for about two and a half years, and then I landed at the technical high school where I'm working now, Karta Law.
(02:13) I've been helping with community events, and last year I managed the online event sreNEXT2022. The first thing I'd like to talk about today is the Carta Goldings' technology and engineering approach, which is a combination of the different engineering cultures of the different lineages. For those who are already involved in technical PR activities, I would like to introduce a blog on our efforts to deal with the challenges of a major event such as a management integration. I'd like to introduce actual examples of our initiatives. (03:17) I'd like to introduce actual examples of our initiatives, too.
(04:21) The company is listed on the first section of the Tokyo Stock Exchange and is located in the Moyage Group Shibuya.
(04:21) The company was formed through the merger of the company and Cyber Communications, a wholly owned subsidiary of Dentsu, located in Higashi-Ginza, Tokyo. Cyber Communications is now CCA, a company that focuses on digital advertising media and has a strong customer base, and is the parent company of the remote, but CCI was formed in 1996 as a joint venture between A2 and Softbank, more than 20 years ago. The group started in 1999 with a company called Axism.com, which began in the media business, and then moved into online advertising as its core business, and continued to develop its business. CCA with a strong customer base and high business development capability
(05:26) . I've also published a book last August called Engineers Engineering Businesses: Full-Cycle Developers in Canada, which won the grand prize in the technical book category for IT Engineer Issues 2021, Engineering Business Engineers. The company is also a large company with strong engineers, so I think it will be quite rewarding and easy as a public relations person.
(The first thing to do is to make sure that you have a good understanding of what you're doing and how you're going to do it. The first thing to do is to make sure that you have a good understanding of what you're doing and how you're going to do it. The first thing to do is to look at the actual system and see what has happened.
(The first thing is that the company name was changed to "Kyodo" and the recognition of the company name went down. The second issue is that, as I mentioned earlier, CCI is located in East Ginza and Shibuya is in Shibuya, but the locations are different and the methods are also different. In October 2022, I joined Sakurai Engineering and Public Relations, and I have books and various outputs, so it was easy for me to understand the business, but after I joined, the engineers' names were also changed.
(08:40) I didn't know their names or faces, especially in Corona, but I only knew them offline and online, so I was faced with how to involve the engineers. I'm sure some of you already know the titles, so I'll just think of the titles. 3CCs to get to the level where you can get to the level where you can get to the level where you can develop, which was a great help because it actually had a lot of information. The company's mission and vision is to spread the word within the company and outside the company. There are many things like this, such as YouTube, etc.
(09:43) There are also some places such as YouTube and engineers, and events under the inner approach, such as study groups, which will be explained in more detail on the following slides. The following slides will introduce you to the methods and effects of using the level of competitive marketing measures to increase the value of products and services. We also organise engineering events and external events, which I've written about in bullet points, but the people who actually organise these events and external events are pretty much the same people you know, and they do a lot of planning, they coordinate with the speakers, and afterwards they distribute the videos and edit the videos. I think there's a lot to talk about.
(10:47) But, just to give you an idea of what happens when you do this after the system has been put in place, the bottom part of this page shows what happens when you do this after the system has been put out to the outside world. The number of articles on a tech blog is a stock media, and the number of articles becomes an asset. (11:52) For people, it's a good idea to write about how they can help improve the company.
(11:52) For the people who write about the company, it's always a good idea to write about the atmosphere of the company, anyway. The company's products and services are also available in a wide range of languages, including English, French, German, Spanish, Spanish, Italian, Portuguese, Portuguese, Spanish, Portuguese and Spanish. The first thing to do is to take a look at the internal event reception and the engineers' shared event information from the cloud vendor.
(The most important thing to remember is that the best way to get the most out of your product is to make sure that it is a product that you can use. The first is to make sure that the company's employees are aware of what the engineers are working on and what they are looking for, and the second is to ask for technical events for the interviewees so that they can not only share information about the seminars, but also do simple specialized leg work. For example, we've created a Knowledge Centre channel on Snacks as an engineering multi-sharing channel, which is run by engineers, for example, to share information about their accounts.
(13:59) We also have a channel where engineers from 24 different businesses can share their ideas about systems engineering, data year, data science, etc. I've just summarised the ideas on log design for data engineers, so why don't you use them as a reference in other classes, and we can display them here and share them across the board. The company has about 150 engineers who specialize in ad technology and carts, and they've done a lot of work here.
(15:07) The company's personal public viewers are actually present at the event, and there are about 80 engineers watching online. The company is also looking for people who are interested in the company's specific approach and who are willing to participate in various study groups and other events. If you ask vendors to hold events related to technology, they not only share information on seminars, but also provide updates on cult-specific beauty pageants and the like. It's a good summary.
(16:10) The issues you mentioned earlier, such as the issue of recruiting engineers and how to solve changes in the working environment overseas, I think there is a great match between the technical engineering method and the level method. The company's social initiatives are already a catalyst for the dissemination of information, which in turn creates an atmosphere of business and interaction between the engineers and the company. The company's internal initiatives are designed to educate engineers across the company and change the skills of engineers as a result of internal exchange. The integration of the different engineering cultures has resulted in the emergence of businesses and technologies that are unknown to each other, and we have introduced a social advertising initiative to resolve these issues.
(We are looking for people who want to work together with us to create a new era, so please take a look at our Twitter and YouTube pages. Thank you very much. [applause] [music]
