September DevRel Meetup Andy Piper Community Everywhere - YouTube
9 月の DevRel Meetup Andy Piper Community Everywhere - YouTube
Summary:
要点:
Twitter is gone, so developer advocates must now engage with communities across multiple platforms like Mastodon, Lemmy, and others in the fediverse.
We must go to where developers are having conversations, even if that means platforms we don't own or control. Engaging there helps us learn and innovate.
Developer relations involves walking with communities, even when conversations are difficult. Empathizing and engaging is key.
While metrics and measurement may be more difficult across disparate platforms, this is an opportunity to expand reach and exposure.
Data ownership and portability is important. Developer advocates should own their data across employers by using personal blogs and federated platforms.
(00:04) foreign welcome everybody this is our monthly devrel Meetup and we have a special thanks to say to uh one of our founding sponsors contentful.com who uh have been great supporters even from the start um this Meetup is virtual and it's virtual to make it more inclusive we all enjoy in-person meetups uh there are lots of those um but we decided to make this one virtual because that means that people from all over the world and our speakers today are from joining us from Germany and England uh can speak and people from
(00:52) all over the world can attend and enjoy the Meetup as well um so thank you for joining us and helping to build this community and thank you also again to contentful um who are an API first composable content platform create manage and publish content on any digital channel and they're pretty cool you should check them out so you can view the uh Meetup and the discussions without logging in but if you want to chat you should log in and then you can post questions and our format is usually a 15-20 minute talk followed by q a for
(01:29) about 10 minutes um and uh what this Meetup is about if you're joining us for the first time is developer relations the practice of developer relations learning how to be a developer Advocate and all of us helping each other to become better dealing with challenges like measuring and showing value to our organizations and how do we Foster our communities and all that sort of stuff uh okay so just before we start the other thanks I want to give is to my co-host Sinead it really helps us make helps makes this this happen
(02:05) uh thank you so much uh and also to veto vi.to who provide us for the hosting platform and their CEO Paul Campbell is great supporter as well let me just do your intro uh Andy is an experienced developer relations professional Andy Piper that is our current Speaker uh open source Advocate hardware tinkerer and social bridge builder based in the UK he's a background of IBM VMware and Twitter as well as freelance with multiple open source projects and communities Andy has spoken on Community Education and Technology topics on stages and at
(02:42) events around the globe and virtually like today he loves to explain and unpack new technologies and to inspire others to try new things follow Andy in the Freddy verse on Mastodon at Andy Piper at Mccall social that's m-a-c-a-w dot social where he and Sinead hang out in her new favorite place to share pictures of her cat and trust me it's the best discussion going on Macedon these days as with Anil Andy invites you to get your questions and comments in early in the chat and he'll bring in your question in his talk if he can
(03:15) and we have bonus info later in his talk on the latest version released from Macedon last week uh Sinead is very excited to hear that all right Andy over to you thank you Richard and thank you again for the invitation and it was a pleasure to meet you in person uh just a few weeks ago like devrelcon here in London um hello everybody my name is Andy and I'm based here in in the UK um I've been coming to the Dublin devrel virtual Meetup for probably about the last six months and I really really really enjoying it so tell all your
(03:50) friends about the Meetup because um I've I've really had some some great conversations as a result of this so let's go back to the future uh jump in a DeLorean and journey back to about 2007 16 years ago I signed up for a little website where you could send an SMS message from your phone um I was desperate at the time to get my hands on a Blackberry but my company didn't give me one until a bit later uh but you can send an SMS message and it would show up on a website and end up on your profile and then you could talk to
(04:31) people anywhere in the world wherever there was phone service and it started off really small and people didn't get it for a long time and it was the middle of the sort of so-called web 2-0 era where static websites are really starting to become more interactive more social people were beginning to sort of share more of their content online and as you may have guessed that was a social network or Twitter and within a few years of that I was writing I was using my blog I was writing about all of these other places
(05:06) where I was sharing my content uh some of them still exist and others of them don't but I was super engaged really excited I still have a YouTube channel I have a Tumblr I don't post very much there anymore uh seismic has come and gone as a thing but that cool little SMS based site really changed my life I became friends with people around the world I met new people I was exposed to new ideas that I just simply would not have encountered previously and I got two huge job opportunities uh really my first two
(05:42) were my first named role in devrel was through being myself on Twitter and people saying hey we'd love you to come and be our Advocate at the time for something called Cloud Foundry and then subsequently to work at Twitter and then it stopped and that platform went away for me and I'll uh if you're on X today then you're welcome to be there I deleted all of my accounts for a number of reasons um X is not Twitter and I did not sign up for X um so I do not use it but today feels a lot like those mid
(06:27) 2000s all over again because uh there's lots of new things happening So today we're going to talk about this idea of community everywhere um you can see at the bottom of the slide here on the bottom left is a short link which will take you to a page which has got notes with links to other things I'll talk about today if you want to follow along but I'd love you to keep the browser tab open on on what we're talking about and uh and and the chat and on the right of the slide at the bottom there as Richard mentioned is my
(06:59) favorite verse handle and also my personal site sorry to jump in Andy I think your screen share has stopped so what do we mean what do I mean when we talk about Community everywhere well um I'll come on to that in a moment but back in February uh this year the devrel community was starting to talk about where there are jobs as connectors as advocates as empathizers could be done without Twitter uh Brian Rinaldi uh from the cfe.
(07:32) dev community posted this blog post called candea I'll be done without Twitter and well you know spoiler alert uh I wrote this post and of course I've now ruined my slides because I clicked too quickly there we go uh uh I believe it can and I believe we've been doing it with and without Twitter all along we've had our own forums and communities for our products as companies we've asked our our users are to come to a space that we own and we control and we can get our messaging out but ultimately
(08:06) we've also still been going to stack Overflow and to GitHub and to where our users and developers are Andy since 2007 a load of new things have happened right so code if you I've been on uh in the tech industry since then has moved from Source Forge to bitbucket and GitHub and gitlab and Coburg so you know we coalesce around GitHub but it's certainly not the only game in town now although there's always been uh IRC as well and so a few months ago Richard Millington who some of you may know if you do not know I will briefly uh
(08:50) explain uh he published this excellent piece so Richard is the founder of fever B he spoke at devrelcon uh in London a few weeks ago and he's a bit of a personal hero of mine I was a bit of a fanboy when he spoke at Deborah Khan and went up and said look you know I've got your book I think you're great when one of my former colleagues left Twitter um back in 2014 he he gave me Richard's book as as my sort of uh as his leaving gift to me called buzzing communities he's done a lot of work around Community
(09:21) Development and uh he's done a little work around measuring communities and his point in this post uh from July is that behaviors have now changed online and you uh may have your own site but actually you find that developers users users generally of a product will talk about it in lots of different places and it being the internet uh a few weeks later and this is a bit of an eye test this particular slide but again there's the I've got a link to the post in my notes uh cutico read um there was pushback people was started
(10:04) to look at this and see Richard was getting some attention with his buzzword he post and they said uh well hang on a minute um there's there's Community everywhere it's not a new thing um we in marketing call it omni-channel marketing uh we could talk about going to the customers and being customer focused and he's right and I was thinking to myself well this is an interesting parallel with what I've been talking about in in a post X immunity I think this pushback actually reinforces the fact that there are a lot
(10:37) of places to be right now and I would love to encourage you that none of them are called X let's also understand that there's going to be some work involved here and this is a fresh set of opportunities for all of us and as advocates developer relations Advocates we should be excited about that so let's talk about where people are where is everyone well is definitely sub-optimal and I've seen this kind of uh this kind of feeling expressed in a number of places so this is somebody on threads where I have an account because
(11:16) I have accounts in lots of places as I'll talk about in a moment saying the fall of Twitter has sucked because now we don't have a single place to go to talk to all these people and I have to go and find where those people that I want to talk to haven't they done to there's work involved here folks we're gonna have to do it I wrote about this a few weeks ago and I referred to the idea of these current crop of networks being like Pokemon you've got to catch them all um you can go and read that post for
(11:47) more of a summary and and dive into where I'm at and what I'm using it definitely feels a lot to me like that 2006 to 9 10 period again let's talk about some of those places and some of them you may not have heard of so I will be talking about Mastodon in more depth um there's also Blue Sky there's something called Pebble it's just been renamed to Pedal it used to be called T2 and it was called T2 because hey guess what it was going to be the next Twitter because the people that started it were formerly at Twitter
(12:17) there's a thing called post news there's a thing called Hive which is mobile only there's a thing called co-host and meta has launched this thing called threads which is basically Instagram without the images uh and uh is going to in the future Federate and that's an interesting thing that we will talk about if you haven't heard then uh Reddit had a bit of a moment in the summer and I have made some policy changes and upset a lot of people and a lot of people moved to other another platform called
(12:48) Lemmy but we also know I imagine that our communities already are in places uh posting on developer blogs like Dev they're probably in some kind of discourse Community uh in fact if you look at a platform like glitch which is a lightweight uh application environment for prototyping and running small web apps they use discourse for their Community conversations but they've also got people posting stuff and importing stuff from GitHub so we live in this multi-channel world a place I'm most excited about
(13:25) and if you can see my video you may see I'm wearing a t-shirt with a number of different uh names on it uh and all of these platforms are on 30 verse platforms and the common thing they have is this idea of a core protocol called activity Pub which means that content shared on one platform can be subscribed to and seen on another platform now if you do subscribe to peer tube which is a peer tube account and peer tube is similar to YouTube it lets you share video on in the theater verse from a platform like pixel fed which is a photo
(13:57) sharing account you may not get the same experience but you can share that content the Federalist is a decentralized network of sites and services that enable people to have more ownership of their networks and their data and I can tell you that I regret that I significantly neglected my personal blog and website after about 2010 2013 as I just did more and more in lots of other places like Twitter without ever owning that data and now I don't have anywhere because that account has gone to post to send people
(14:32) to I would it would have been much better for me to have saved that data and as a Dev Royale person it would be great if when I moved from one company to another I still have ownership and access to my data I've lost access to videos or talks I've given in the past because I haven't had ownership of my data in fact immediately before this talk today I came from a workshop with the data transfer initiative which is all about how we make data portable between systems so I strongly encourage everybody to
(15:06) take a look at availability's platforms now it's work but we can focus on the core principles that I believe are important in developer relations now each of these principles and I've got three or four to talk through is really fundamental to how I've done my job in devrel for the last 15 years we go to where the people are when I was at Twitter I regularly encourage my colleagues to go answer questions on stack Overflow and look in Reddit even though people were being nasty about us because if we weren't present we weren't
(15:44) uh learning from that conversation developer relations is about walking with our communities and whether those conversations are good or bad we learn from them second core principle do the work and we're all busy and we all have limited attention spans but if we don't try new things then we don't learn and we don't innovate and I believe that devrel is and or can be or should be the eyes and ears of our organizations where we work we should be the people going out and engaging and learning from those communities
(16:20) so we're going to have to make some effort here and the third core principle is to empathize and engage with people where they are I've already said we go and walk with those communities but actually we become part of those communities and engage with people where they are finally let's just remind ourselves that this is an opportunity and it can be a good opportunity it can be a bad opportunity as well for it can be difficult but ultimately if people are talking about our products and our stuff and our thing
(16:52) that we are employed to advocate for in different places that's good right more people are hearing about it our messaging is being transmitted to different places there are challenges and metrics is one of them I was in the devrel uh slack the other day and somebody was asking how they can get common room to get metrics and Mastodon and they can't because master door makes it quite difficult uh but uh and that's a cultural thing as much as a technology thing people in the fediverse have been Often othered by the
(17:26) core platforms the the mainstream platforms and don't necessarily want it to be so easy to find content such that it can be repurposed in difficult ways uh so there are some challenges that we need to work through but there's a really good opportunity here thank you I am here because I love devrel I love this community and I love talking about things that uh I hope to share with others
(00:04) foreign welcome everyone this is our monthly devrel Meetup and we have a special thanks to say to uh our founding sponsors contentful.com who have been great supporter even from the start um this Meetup is virtual and it's virtual to make it more inclusive we all enjoy in-person meetups uh there are a lot of those um but we decided to make this one virtual because that means people from all over the world and our speakers today are joined us from Germany and England uh can speak and people from all of the Meetup.
