Transcript

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(00:00) I'm a pretty big fan girl of and so I'm really excited to introduce this next speaker as well um he is a co-founder of an organization that I've been a big fan of for many years now um but his bio is a type that you read and you're trying to figure out if they're playing two truth and a lie this person was featured on both a 30 under 30 and a 40 under 40 list at the same time for educ for education and Entrepreneurship respectively um and recently starred on the Great American baking show season six as far

(00:36) as I know the coolest part is I'm pretty sure they're actually all truth um so I would have lost because I was like which one of these is not it turns out they're all real so next have to talk about insights he and his team learned from 650,000 developers is co-founder of an org that I've personally been a fan of for a very long time who I think um embodies so many of the those principles you spoke about Wesley um co-founder of Major League hacking welcome to the stage John [Applause] grouted thank

(01:19) you wow I'm really excited to be back here uh the last Devcon I was at was 2019 um I very distinctly remember getting tacos with Wesley it was delicious uh but this always feels like a family reunion to me uh I see so many familiar faces and get to meet so many incredible new people who embody all of those same values that Wesley talked about so this is a pleasure and I'm honored to have some of your time so as Rebecca mentioned uh I'm going to be talking about some insights that we've learned uh before that I'll

(01:55) do a quick intro of myself um so outside of baking which is very fun party fact uh I also uh was an early developer evangelist at twilio with a couple of friends here in the audience which is wild uh I know devell has evolved a lot in that uh time span but it was a formative experience for me and certainly cemented a lot of my views on community building in devell uh I also have built a lot of non-corporate hacker communities uh like startup bus hacker Olympics hacker Union and all sorts of other fun groups that do things that

(02:31) don't make money um now how many of you here have heard of mlh before outside of this talk awesome a really uh good number uh well I'm excited to introduce it to those of you who haven't um Major League hacking is the largest community of early career developers in the world uh we're a public benefit Corp uh and our mission is literally codified in our operating Docs it's to empower hackers uh to us that means helping people build realworld technical skills outside of the classroom so we do that through

(03:11) programs like hackathons workshops fellowships all of the applied learning experiences that a developer needs to actually build their career um about 91% of our community said that they learn skills through mlh that they can't learn in class they are just not being taught those things in class um and more than that we're actually celebrating our 10th anniversary this year which is wild to think about uh and we've served 650,000 developers thank you um more importantly than the number though is that almost 50% of those

(03:50) people have said that our programs changed their life in those literal words um that's something that we're super proud of uh and honestly keeps us going through all of the good and bad times beyond that we're starting to hit a critical mass uh about a third of all computer science and students in the US do our programs every single year and it's quite a bit more globally uh and nearly 60% of our community identifies as part of an underrepresented group in Tech so this is core to our DNA is changing the makeup of tech as a

(04:26) community uh and it's something that's really important about our work but with that introduction I would love to transition into the actual uh sort of meat and potatoes of this talk which is uh how do we actually measure the impact of devil and developer communities over a long period of time uh and what can we learn from the data that we've seen over 10 years that could inform your strategies and approaches to Deval uh in terms of methodology we do an immense amount of standardized surveying uh we've been been doing this

(05:00) for 10 years um every six months we do a massive survey that about 10,000 people fill out uh we also uh analyze about a 100,000 projects that people have built so literally looking at what are people doing why how do they describe it uh and then we also incorporate on the ground feedback so we have staff at all of our events similar to you we collect qualitative feedback to inform a lot of the data that we're seeing so let's Dive Right In I have four big learnings to share with you and the first one here is

(05:32) that community events are early indicators of where Tech Trends are going so what do I mean by that let's use react as an example this chart is the popularity of react in hackathon projects over the years uh we look at about 10 to 15,000 projects a year uh starting in 2016 react was the 30th most popular technology amongst all of the projects we saw that year in 2022 it's now the fifth most popular this probably makes sense intuitively to a lot of you especially if you're in the JavaScript Community but I'll get to what's a

(06:11) little weird about it if you compare this to stack overflows popularity rankings and you look at react versus angular you see both of them start to rise going into about 2018 2019 and then angular starts to become a little bit less popular I know a lot of people still use it I don't have a strong opinion either way but it starts to dip in popularity on stack Overflow and react continues to rise this is about 2019 the really interesting thing that we observed is that our data showed this trend about two years earlier so even

(06:48) though there was this lag on stock overflow where questions continued to be asked people continued to engage with react in projects it dropped dramatically starting in 2017 uh what does this tell us so this tells us that you have to actually watch what people are using um certainly there's corporate mandates for what technologies to use you know you don't always have a choice but if you look at what people are using by choice for fun that they find interesting it starts to reveal these nent platforms that you can invest

(07:23) in as a devil person because we're all supporting a variety of developer communities and a lot of these patterns can come from direct engagement with those community members and what they're building our second Insight kind of feeds directly off of this uh which is that the tools in a developer tool belt which is this concept A lot of us talk about are really sticky again something a lot of us might feel intuitively but we've proven out with data so let's look at the popularity of AWS or other Cloud platforms this graph is

(08:05) based on when you went to your first mlh hackathon so what that means is if you went to your first event in Fall 2015 you drastically prefer AWS from 2015 to 2018 they were investing heavily in the student developer Community to build their reputation uh in a lot of ways reinforce it because they were already a market leader at that point but the crazy thing about this is that even many years into the future like 6 years later the developers that were introduced to AWS at that first hackathon in 2015 still massively prefer

(08:44) it over anything else now where this starts to get really interesting is when things change so what do you think happens when Google starts to get more involved than AWS well that brand preference switches almost overnight so for people who started going to hackathons in Fall 2018 when Google be began to get more involved than AWS they prefer Google cloud and they prefer it for many many many years into the future uh in fact uh people who went to their first event sponsored by Google Cloud prefer it 50% over any

(09:26) industry Baseline we could find so what does this tell us it tells us that developers build an affinity for tools they build familiarity with them and that familiarity affinity and love for their developer tools lasts a really really long time and so you have to continuously invest in those communities as soon as AWS divested and I don't mean to call out AWS because I love them but as soon as they divested from the community at that time they lost that brand preference and they lost it for an entire generation of Developers

(10:00) which is wild the next Insight feeds directly off of this so this is like the Holy Grail of devil in my mind uh which is that developers have influence over purchasing decisions I have an asterisk here even early career developers influence purchasing decisions um this is something that a lot of us believe implicitly we all have our anecdotes about this happening where you meet someone at a conference and 6 months later they become a great ENT customer we've been measuring this because this is core to our belief as

(10:34) well so what we have found is that almost 40% of our alumni have introduced something they learned to the hackathon into production on their job so you think about those Google Cloud developers or those AWS developers six years later those people are bringing those Technologies to work with them obviously that's a long tale it doesn't affect you next quarter but we're talking about waves of developers adopting Technologies and to be successful in the long term you need to have the awareness affinity and adoption

(11:08) that carries you into the future and these Technologies are widely varied sometimes when people say they introduce technology it's a commercial uh API sometimes it's an open source framework sometimes it's this thing vivado which I hadn't even heard of before a student told me they learned about a hackathon and brought it to work but this affects all of the tools developers use and if you are not where developers are at you're missing that opportunity to build that loyalty so I'm asking all of you to

(11:40) focus on short and long-term Roi I know that right now there's a lot of commercial pressures on Deval to prove your worth this quarter that is shortsighted by your employers right and it means that they're losing a massive future opportunity and exchange for a short-term win the last Insight we have is uh perhaps more of a fun one but it's one that is very close to my heart which is that giving great swag creates exponential brand Impressions um this was heavily informed by my time at twilio back in the day because as many

(12:20) of you know twilio is actually a t-shirt company um but that has informed mh's outlook on the world as well and I know that none of us want to be producing a bunch of stuff that people throw in the trash the antidote to that is to produce really good stuff that people want so at mlh uh obviously we work with a ton of developers every year uh they love our shirts and our swag uh we see these out in the wild all the time I see it riding the subway in New York I see it here in London we see it all over the world the

(12:53) way that we keep this fresh and interesting after 10 years is we change the logo every year so we actually have a season mascot every Academic Year that we reveal to our students at the beginning of the summer uh we started doing a a naming convention here that's alliterative it's kind of fun bit the bot crypto chameleon my favorite ducky debugger because you know who doesn't love a rubber duck uh and then this year we announced a new one I'm going to let people guess the letter is H and guesses it's like a

(13:25) Pokemon okay yeah it's it's a good outline there it's Hansen the hardware hippo it's really cute right a little cyborg hippopotamus thank you I didn't design it but I love [Applause] it now how does this affect our view on devil obviously there are really cute logos we have a really good designer really good artists uh so here's where things get interesting four out of five mlh alumni wear one of those t-shirts at least once a month uh and you can't really read that there but it says

(14:02) 36.5% wear it every week I hope they're Wasing it but um that's wild right like think about someone wearing your brand every week what do you wear every week right like hopefully like sweatpants if you're working from home but like whatever you're wearing once a week is Meaningful to you right it's part of your identity so we did some math right and I love this little Jupiter notebook but we have about 150,000 participants a year right now let's say 20% of them get a t-shirt of those 20%

(14:37) 36.5% say they wear it every week that's about 11,000 people wearing it every week let's say you're an average college student and you run into 200 people a day how many Impressions is that that's 2.2 million impressions per week you can't even buy that kind of advertising in person right like like think about that you have tens of thousands of people walking around repping your brand because they love it that much that creates millions and millions and millions of brand Impressions that's really really

(15:13) powerful um and so I I see people doing this but I think that people should treat a devil brand as a real brand like you're like Supreme you know like you're like I don't know other cool brands that people wear but if you create really high quality meaningful things that represent your values and your brand people will feel that right and they'll they'll be willing to represent it um and it will mean something to them so I'll leave you with a quick summary here right uh look to community events and community

(15:50) members for early indicators of tech Trends that's really important you have to have your ear to the ground uh get in early and continuously with developers because tool belt preferences are incredibly sticky and long lasting believe and prove that developers influence purchasing decisions we all know it right that's really how you know devil gets Justified a lot of the time but it's true and it is provable in the data and create really high quality swag I just got my challenge coin it's going

(16:23) to go on my uh shelf of meaningful uh items from conferences butat your devl brand as a real brand because people will resonate with that um if you want more data we have a cool report we put out recently and we have a really fun link shortener hack pack wow uh SL develon pre-report um I'd love for you all check that out we'll release more every year but really uh I want to thank you all like we couldn't do the work that we do or have the impact that we have without all of you many of you are our customers many of you are our

(16:56) friends um and your support is is incredibly meaningful so thank you all for listening to me thank you for supporting our community and happy [Applause] [Music] develon

(00:00) 私はDevRelの大ファンです：

(00:00) 私はこの人の大ファンで、次のスピーカーを紹介するのがとても楽しみです。彼は私がもう何年も大ファンである組織の共同設立者ですが、彼の経歴は、あなたが読むと、彼らが2つの真実と嘘を演じているかどうかを見極めようとしているタイプです。

(00:36) 私が知っている限り、最もクールな部分は、私はこれらのすべてが実際に真実であることを確信していることです。

(01:19) わぁ、ここに戻ってこれて本当に興奮しています。前回参加したDevconは2019年でした。ウェズリーとタコスを食べたのはとても鮮明に覚えています。美味しかったですね。でも、これは私にとっていつも家族の再会のような感じです。

(01:55) 私自身の簡単な自己紹介をしますと、とても楽しいパーティーの事実であるパンを作ること以外では、私はtwilioの初期の開発者エバンジェリストでした。

(02:31) お金にならないようなことをするような、いろいろな楽しいグループです。

(03:11) ハッカソンのようなプログラム ワークショップ フェローシップ 開発者が実際にキャリアを築くために必要な、すべての応用的な学習経験を通じて、私たちはそれを行っています。

(03:50) そのうちの50％近くの人たちが、私たちのプログラムが文字通り彼らの人生を変えたと言ってくれています。

(04:26) コミュニティとしてのテック業界の構成を変えるというのが私たちのDNAの中核であり、私たちの活動にとって本当に重要なことです。

(05:00) これを10年間続けている。半年に1度、約1万人が回答する大規模な調査を実施し、人々が建設した約10万件のプロジェクトを分析する。

(05:32) コミュニティイベントは、技術トレンドがどこに向かっているのかを示す初期の指標であるということです。どういうことかというと、このグラフはreactを例にとってみましょう。

(06:11) ちょっと不思議なのは、これをstack overflowの人気ランキングと比較して、reactとangularの比較を見てみると、どちらも2018年2019年あたりから上昇し始め、その後angularの人気が少し下がり始めることだ。

(06:48) スタックオーバーフローでは質問が続いていたにもかかわらず、人々はプロジェクトでreactを使い続けていた。

(07:23) 私たちは皆、様々な開発者コミュニティをサポートしており、これらのパターンの多くは、これらのコミュニティメンバーとの直接的な関わりや、彼らが構築しているものから生まれる可能性があります。

(08:05) 最初のmlhハッカソンに行った時期に基づいています。つまり、2015年秋に最初のイベントに参加した場合、2015年から2018年にかけてAWSを劇的に好むということです。

(08:44) 今、これが本当に面白くなり始めるのは、物事が変化するときです。GoogleがAWSよりも関与し始めると、何が起こると思いますか。

(09:26) 業界のベースラインを見つけることができた。このことから何がわかるかというと、開発者はツールに親しみを持ち、ツールに親しみを持ち、開発者ツールに親しみと愛着を持つということだ。

(10:00) これは荒唐無稽なことで、次のInsightはこのことを直接的に反映している。

(10:34) そうですね。私たちが発見したのは、卒業生のほぼ40%がハッカソンで学んだことを自分の仕事に導入しているということです。つまり、Google Cloudの開発者やAWSの開発者が6年後にそれらのテクノロジーを仕事に導入しているということです。

(11:08) それは未来につながるものであり、これらのテクノロジーは多種多様である。人々がテクノロジーを導入すると言うとき、それは商業的なAPIであったり、オープンソースのフレームワークであったりする。

(11:40) 短期的、長期的なロイを重視するよう、皆さんにお願いしたいのです。今、デヴァルには、今期中に自分の価値を証明しなければならないという商業的なプレッシャーがかかっていることは知っていますが、それは雇用主にとっては近視眼的なことであり、彼らは将来の大きなチャンスを失い、短期的な勝利と引き換えにチャンスを失っているのです。

(12:20) ご存知の方も多いと思いますが、twilioは実はTシャツの会社なんです。でもそのことがmhの世界観にも影響を与えていて、私たちは誰もゴミ箱に捨てられるようなものをたくさん作りたくないと思っています。

(12: 10年経っても新鮮さと面白さを失わない方法は、毎年ロゴを変えることだ。毎年、学年のマスコットキャラクターを作り、夏の初めに学生に公開する。

(13:25) ポケモン そうそう、ハードウェアのカバのハンセン 本当にかわいいですよね。

(14:02) 36.5%の人が毎週着ているそうです。

(14:37) 36.5％の人が毎週着ていると言いますから、約11,000人が毎週着ていることになります。あなたが平均的な大学生で、1日に200人に会うとすると、1週間あたり220万インプレッションになります。

(15:13) 強力だ。だから、私は人々がこれをやっているのを見るが、人々は悪魔のブランドを本物のブランドとして扱うべきだと思う。

(15:50) 技術トレンドの早期指標を得るために、メンバーに耳を傾けることは本当に重要だ。ツールベルトの嗜好は信じられないほど粘着性があり、長く続くからだ。開発者が購買決定に影響を与えることを信じ、証明する。

(16:23) これは、カンファレンスで得た有意義なアイテムの棚に入れるつもりです。

(16:56) 友人であり、皆さんのサポートは信じられないほど意義深いものです。